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The wild thing about Customer Relationship Management (CRM) tools is that many people within the...

3 min read.

There are tons of resources out there for Marketers, Sales, RevOps, Content, Social...

What is a buyer persona?

A buyer persona is a detailed description of someone who represents your ...

What is an Ideal Customer Profile (ICP)? 

The gist is really knowing who is the perfect customer is...

Often times, we come across the term "Lifecycle Stages" and immediately think "Oh! My team needs...