The lab

Things I'm building in public. Some are experiments, some are live. Each one comes with a short note on why it matters for a small team's CRM.

Warm outreach tool

Experiment

A Clay-style warm outreach board. It ranks a list of organizations by fit and timing, shows who in your network can make the intro, and suggests one next step for each.

Why it matters

Most small teams do not need a $300 a month enrichment stack to start. A short, ranked list and one warm intro at a time beats a big cold list. This demo shows the workflow before you buy anything.

Demo uses fake data. Nothing is sent and nothing is stored.

Warm outreach journey map

Live

A one-page map of a warm outreach workflow, from picking a short list to the first follow-up. Each stage shows what to do and what to track.

Why it matters

Most outreach stalls between the list and the first message. Seeing every step on one page makes it easy to spot where yours breaks.

RootCheck

Live

A free CRM check. It looks at how your CRM is set up and gives you a score with the top fixes to make first.

Why it matters

A messy CRM quietly costs deals and hours. A quick check tells you what to fix before you add more tools or more data.